Show simple item record

dc.contributor.authorVigors Ben
dc.date.accessioned2019-01-21T12:47:05Z
dc.date.available2019-01-21T12:47:05Z
dc.date.issued2018
dc.identifier.citation8:12en
dc.identifier.urihttps://doi.org/10.3390/ani8120232
dc.identifier.urihttp://hdl.handle.net/11262/11573
dc.description.abstractCitizen concern for the welfare of farm animals is well documented. However, there is a notable gap between people saying they want improved farm animal welfare and how they actually behave as a consumer. This is known as the citizen–consumer attitude–behaviour gap. As improvements in farm animal welfare can be affected by market demand, the choices consumers make become important. This paper introduces the concept of ‘nudging’ and discusses how it could be applied to reduce the attitude–behaviour gap amongst consumers. By designing the choice environment to better reflect the behavioural biases known to impact human decision-making, ‘nudge’ tools function to prompt individuals to make choices that are aligned with their stated intentions. Four ‘nudge’ tools: self-nudges, choice architecture, social norms and pre-commitments are discussed. The behavioural rationales for their use are reviewed and examples of how they might be applied to animal welfare provided. Improved farm animal welfare arguably requires improved pro-welfare consumer behaviour. This paper highlights how this might be encouraged by: self-nudging the salience of an ethical self-image; altering the choice architecture to influence decision-making; articulating social norms to impact behaviour; and using pre-commitment devices to overcome self-control issues.en
dc.description.sponsorshipScottish Government RESAS Strategic Research Programme (RD2.3.12)en
dc.language.isoenen
dc.relation.isformatof15010en
dc.relation.ispartofAnimalsen
dc.rights© 2018 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/).
dc.subjectAnimal welfareen
dc.subjectBehaviour changeen
dc.subjectBehavioural economicsen
dc.subjectNudgeen
dc.subjectChoice architectureen
dc.subjectSocial normsen
dc.subjectPre-commitmentsen
dc.titleReducing the consumer attitude-behaviour gap in animal welfare: the potential role of 'nudges'en
dc.typeArticleen
dc.description.versionVersion of Record
dc.extent.pageNumbers232-254en
rioxxterms.publicationdate2018-12-05
rioxxterms.typeJournal Article/Reviewen
dcterms.dateAccepted2018-12-03
refterms.accessExceptionNAen
refterms.dateDeposit2019-01-21
refterms.depositExceptionpublishedGoldOAen
refterms.depositExceptionExplanationGoldOAen
refterms.panelUnspecifieden
refterms.technicalExceptionNAen
refterms.versionVoRen


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record