Consumers demand for products with animal welfare attributes: evidence from Homescan data for Scotland
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The purpose of this paper is to assess Scottish consumers’ demand for animal welfare and organic pork. The paper also tried to answer the following questions: (1) Are animal-friendly pork and organic pork complements or substitutes (competing)? (2) What is the relationship between pork products with different animal welfare labels (i.e. “Freedom Food” pork versus “Specially Selected Pork”)? (3) Does the demand for animal-friendly and organic pork vary with the level of deprivation of the area where consumers are living?
Journal Title/Title of Proceedings
British Food Journal
Copyright © Emerald Group Publishing Limited. This is the accepted version of the above article, which has been published in final form at http://dx.doi.org/10.1108/BFJ-09-2015-0321. This article is © Emerald Group Publishing and permission has been granted for this version to appear here http://openaccess.sruc.ac.uk/handle/11262/10964. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.